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C1: Review of Bobby's titles and descriptions sheet (14 Oct)

For Vinny, from Som · Thursday 15 October 2026 · to be cross-checked by a second model (Astra 6)

What was reviewed. Bobby's Google Sheet, downloaded 15 Oct (xlsx export, both tabs: "Metadata" with 10 pages and "BIOS Guides Pending SEO Check" with 5 pages). Compared with Som's C1 table of 11 Oct (C1-titles-metas-h1s.md), which is the version Austin's tracker item 14 was waiting on Bobby to check. Keyword evidence from V12 and the raw Ahrefs and Search Console exports in raw-ahrefs/. Rules from the copy audit skill, steps 6 (claims) and 7 (SEO placement). Live redirects checked 15 Oct.

Assumption to confirm. No separate copy of "the version Vinny sent Austin" is saved in this folder, so this review treats Som's 11 Oct C1 table as that version. If Austin actually got the older 5 Oct developer draft (DEV-site-changes.md change 3), then the homepage, /technology and /expert-tuning title and keyword changes came from Som's 11 Oct rewrite of Bobby's 7 Oct split, not from Bobby's 14 Oct sheet.

1. Verdict

Not ready to go to Austin as it stands, but it is close: the fixes are small and none needs a rewrite. Bobby kept every title from the 11 Oct version except /technology, kept every primary keyword except one (/guides/xtu-bios), and rewrote 11 of the 15 meta descriptions. Most of his metas are fine, and three of them fix real problems in Som's version (the homepage, /technology and /expert-tuning metas were 158, 160 and 161 characters, over the 155 limit, even though C1 listed them as 157, 157 and 156). The critical issues are: (1) the new /guides meta leads with "best BIOS settings for gaming", which is the primary keyword of the planned BIOS page (content calendar #19), so the two pages would compete unless Bobby confirms /guides is that page; (2) the Metadata tab has no proposed H1 column, so 10 pages, including the six-H1 and eight-H1 fixes on /technology and /expert-tuning, would reach Kamil with no H1; and (3) the five BIOS guide rows are still on a tab Bobby labelled "Pending SEO Check", yet one of them has a changed primary keyword ("intel xtu") with no reason given. Separately, Bobby's "Reason" column is copied word for word from Som's C1 and does not explain his own changes, and the homepage primary "game optimizer" still has no stated evidence. Fix those, drop the two redirected pages, and it can go to Austin, who only needs to look at the homepage wording and the two claims flagged in section 3.

2. What changed, page by page

"Old" is Som's C1 of 11 Oct. Character counts are counted with spaces, without trailing spaces, as old / Bobby's. Evidence: "Ahrefs" is US monthly volume / global, with keyword difficulty (KD) and traffic potential (TP) where pulled; "GSC" is Search Console impressions and average position for hypertune.gg (3 months to 3 Oct from gsc-nonbrand-queries-3m.json, or Bobby's own column, 27 Aug to 6 Oct).

Count: 11 of 15 pages changed (11 metas, 1 title, 1 primary keyword). Unchanged: /terms-of-service, /guides/amd-bios, /guides/bios-update, /guides/xmp-bios.

Also changed, not per page: - H1s are gone from the Metadata tab. It has no proposed H1 column, so none of the 10 pages on it (homepage, /technology, /expert-tuning, /tutorial, /guides, the redirects and the legal pages) has an H1. Only the BIOS tab keeps them, matching C1. The H1 fixes are the biggest on-page win on /technology (6 H1s today) and /expert-tuning (8, including "0+" counters). - The "Reason" column is Som's, not Bobby's. It is copied from C1 and in places now contradicts his edits: the /guides reason says the description "names... the board brands covered", but his meta drops the brands; the /guides/xtu-bios reason says it "uses the audit's example keyword", which was "intel xtu bios settings", the phrase he replaced. The only note of Bobby's own is the redirect note on /what-hypertune-changes. This is the concrete version of Som's concern: the changes have no explanation. - Bobby uses a different meta window. His sheet flags descriptions over 160 in red and under 120 in amber; our rule is 140 to 155. Ten of his metas are under 140, and three (/guides 98, /uninstall 119, /cookies 112) are under his own 120 line. - New column: secondary keywords from Search Console, 27 Aug to 6 Oct. Useful and worth keeping.

3. Rule checks on Bobby's version

Length (title 50 to 60, meta 140 to 155)

Short titles are inherited from C1, not new. Short titles are not harmful in themselves; the 50 to 60 rule is about using the space for the keyword. Not a blocker. Short metas are a "pick one standard" question for Bobby, not a blocker.

Several cells carry trailing spaces (homepage, /technology, /guides/amd-bios and /guides/bios-update titles; /technology and /guides/xtu-bios metas; the "game optimizer " and "intel xtu " keywords). The sheet's count includes them, so the homepage shows 42 instead of 41. Kamil should trim them when pasting.

Primary placement

• Missing "| Hypertune" at the end: /tutorial, /what-hypertune-changes, /uninstall (same in C1). Only /tutorial matters, since the other two redirect.
• Primary not word for word in the meta: /technology ("Optimize your PC for gaming", a close variant, same as C1); /guides (primary "bios guide for gaming" appears nowhere; title has "BIOS Guides for Gaming PCs"); /guides/xtu-bios ("Intel Extreme Tuning Utility (XTU)" rather than "Intel XTU"); /guides/amd-bios, /guides/bios-update, /guides/xmp-bios, /guides/xtu-bios-vbs (variants, same as C1).
• Primary near the start of the title: passes on every targeted page.
• H1: cannot be checked for the Metadata tab because there is no H1 column. The BIOS tab's H1s each contain the primary or a close variant.

Duplicate primaries and cannibalisation

• /guides and the planned BIOS page (critical). Bobby's /guides meta opens with "best BIOS settings for gaming", the primary of content calendar #19 ("Best BIOS settings for gaming", draft 9 to 10 Nov) and V12's BIOS guide row. This needs Bobby's answer on the hub question before handover: either /guides becomes the BIOS gaming page (then #19 is folded into it, not written as a new URL) or the new page stays separate (then /guides reverts to the 11 Oct meta, or the suggested one below).
• /guides/xtu-bios "intel xtu" and /guides/xtu-bios-vbs "intel xtu vbs". The new broader primary contains the other page's primary, so the two near-identical pages now compete harder. "intel xtu" on its own is likely to be Intel's download page search, and it also sits close to the planned "Hypertune vs manual tuning (Intel XTU, MSI Afterburner)" comparison (calendar #24). The 11 Oct "intel xtu bios settings" avoided all three.
• /technology and the C3 gaming guide (not Bobby's change, our files disagree). V12 says "how to optimize pc for gaming" is a /technology secondary (call, 12 Oct) and the guide's primary is "PC optimization for gaming". The content calendar (N1 row 5) still gives the guide "how to optimize pc for gaming", and N1 row 2 still gives the homepage "pc optimization for gaming". Ahrefs files "optimize pc for gaming" and "how to optimize pc for gaming" under one topic (V12 summary 4). Som should correct N1 to match V12; not a question for Bobby.
• Homepage and /technology mockups: no clash. The homepage mockup uses "game optimizer" in the title, meta and H1, and uses "optimize PC for gaming" only as link text pointing to /technology. The /technology mockup uses "optimize PC for gaming" in the title, meta and H1, and "game optimizer" only in a review note. But there are now three versions of each meta in circulation (C1, Bobby's sheet, and the mockups): the homepage mockup has "Hypertune is a game optimizer and FPS booster for Windows PCs. It tunes your CPU, GPU, memory and network for up to 60% higher FPS in your games." and the /technology mockup has a third meta too. Pick one source of truth before Kamil gets anything.

Claims (skill step 6, V13)

• "up to 60% more FPS" (homepage meta). The only allowed figure, but V13 still tags it [Austin to confirm] and words it "up to 60% higher FPS; results vary by hardware and game". Austin should see it explicitly.
• "one-click undo" (homepage), "nothing is permanent" (/what-hypertune-changes). V13 item 9 says Austin must confirm reversibility before any copy says changes are fully reversible (a researcher reported drivers stay installed after uninstall). Both were in C1 too. The second disappears when the row is dropped; the first should go to Austin with the homepage.
• "in one remote session" (/expert-tuning). Matches V13 ("Separate one-time remote session with an engineer"). OK.
• /tutorial. The "Trusted by Vanguard, FACEIT, EAC, and BattlEye" line stays out. OK.
• No "trusted by", "verified", "certified", creator names or other FPS figures anywhere in the proposed copy.

Style

• No em dashes in any proposed title or meta. The only em dash in the sheet is in its own header line (between "Hypertune" and "page metadata"), which is not copy.
• /technology meta: "the technology behind Hypertune" and "and beyond" are filler and say less than C1's version. Suggested replacement, 147 characters, primary word for word: "Optimize PC for gaming with Hypertune: CPU and GPU overclocking, plus memory, Windows and network tuning. It only applies the features you turn on."
• /guides meta, if /guides is not the BIOS gaming page: 145 characters, no clash: "Free BIOS guides for gaming PCs: enable XMP or EXPO, update your BIOS and set up Intel XTU, with steps for ASRock, ASUS, Gigabyte and MSI boards."
• /guides/xtu-bios-vbs: Bobby's rewrite removes the rhetorical question that opened C1's version. An improvement.

4. Primary keywords with no evidence in our data

Supported by data: "optimize PC for gaming" (/technology) and "PC optimization services" (/expert-tuning).

The six BIOS guide phrases were all marked "to confirm with Bobby" in C1 because nothing had been pulled. His sheet keeps them without adding data. A single Ahrefs keyword overview for these eight phrases (US and global) would settle them for a few hundred units; Som can run it if Bobby has no data of his own.

5. Questions for Bobby (only what blocks handover)

1. Homepage "game optimizer". What data is it based on? Ours shows US 250, KD 22, Razer #1 and Hone #2, and no Hypertune impressions, while the homepage ranks 7th for "pc optimization for gaming". If it is a positioning choice, please say so in the sheet. Overlaps Vinny's question on his primary keyword logic.
2. /guides and the BIOS page. Is /guides the BIOS gaming page agreed on 7 Oct, or is there a separate "best bios settings for gaming" page? If separate, the /guides meta can't lead with that phrase. Same as Vinny's question on the separate BIOS hub page.
3. /guides/xtu-bios. Why "intel xtu" instead of "intel xtu bios settings", and how does it stay clear of the VBS page and the planned Intel XTU comparison? Partly overlaps Vinny's primary keyword question.
4. H1s. Were the H1s left off the Metadata tab on purpose? If not, can we use C1's H1s for those pages? New.
5. BIOS guides tab. It is labelled "Pending SEO Check". Is it checked now? New.
6. Meta length. Is 120 to 160 your standard? Ours is 140 to 155, and 10 of your metas are under 140. A one-word answer is enough. New, quick.

Not a question, just a confirmation for the sheet: /what-hypertune-changes and /uninstall both 301 to /technology today, so both rows come out.

Overlap with Vinny's four questions. Only two of Vinny's four are known to this review (primary keyword logic, e.g. "game optimizer"; the separate BIOS hub page). Questions 1 to 3 fold into those two. Questions 4 to 6 are new. If Vinny's other two questions cover H1s, the pending tab or meta length, merge them rather than sending twice. Som to paste Vinny's exact four so the checker can confirm.

Handoff note for the checking model

This analysis is being checked by another model. Do not rely on this reading: fetch the sheet yourself, recount every character, and check every evidence figure against the raw files. Report only (a) issues this review missed, (b) findings you think are wrong, with the source line, and (c) any suggested copy that adds a fact not in V13.

Files to request (paths relative to ERN/ern-cro-plugin/evidence/hypertune/2026-10-03/):

1. Bobby's sheet: https://docs.google.com/spreadsheets/d/1R1UTJlOjn66RK7rCRTY-_xcLbcImd3QH/edit?gid=2142038763 (all tabs: export with /export?format=xlsx; the "Metadata" tab is gid 2142038763; the second tab is "BIOS Guides Pending SEO Check")
2. week-1/C1-bobby-sheet-review-2026-10-15.md (this file)
3. week-1/C1-titles-metas-h1s.md (Som's 11 Oct version, treated as the version sent to Austin)
4. week-1/DEV-site-changes.md and week-1/Austin-handover-pack.md (the 5 Oct developer drafts and what Austin was handed)
5. week-1/V12-keyword-and-competitor-research.md (keyword map and volumes)
6. week-1/N1-content-calendar.md (which page owns which keyword; row 19 is the BIOS page)
7. week-1/V13-fact-sheet-and-listing-copy.md (approved facts and claims)
8. week-1/V8-ai-content-framework.md section 2 (NEVER WRITE list)
9. skills/hypertune-copy-audit/SKILL.md (steps 6 and 7)
10. week-1/homepage-mockup.html and week-1/technology-mockup.html (current homepage and /technology primaries and metas)
11. Raw data in week-1/raw-ahrefs/: organic-keywords-us.json ("game optimizer" US 250 under Razer Cortex and Hone), keyword-gap-us.json, keywords-overview-us.json, deep-2026-10-04/matching-terms-global.json (BIOS and "pc optimization services" volumes), deep-2026-10-04/gsc-nonbrand-queries-3m.json (Search Console queries), calendar-2026-10-05/02-keywords-explorer-overview-us-guides-comparisons-brand.json, gsc-pages-3-months.json
12. Live check: curl -sI https://hypertune.gg/uninstall and https://hypertune.gg/what-hypertune-changes (both returned 301 to /technology on 15 Oct)
13. Vinny's four questions to Bobby from the group chat (not saved in this folder; ask Som)